The international non-governmental organization Oxfam has just put out a major new campaign, the likes of which seem as large—or larger—than their “Make Trade Fair” Campaign that crystalized during the massive globalization protests of 1999.

The campaign—called GROW—sets out a discrete but complex challenge: with nearly one billion people facing hunger every day (about 1 in 7 people worldwide), and international prices of basic foods expected to double by 2030, how do we tackle food insecurity? The question is not a simple Malthusian excuse to promote biotechnological, industrial agricultural overload—after all, Oxfam is well aware that famine results from the inability to purchase food in a world where there is still enough to go around. Rather, Oxfam poses the question in the broader database of key facts: that women’s access to farming is limiting progress to reduce hunger; that three big multinational agricultural companies (Cargill…